A lot of my drawings are inspired my tattoo designs, an art form which is becoming increasingly popular in places like America, the UK and South Africa. As well as homeware products (like S&V), you can now find tattoo inspired clothing lines, nail art and cakes decorators available on the net.
Once the mark of society outsiders such as sailors, prisoners, prostitutes, notorious gang members and scary bikers, the tattoo represented a rebellious almost feared predominantly masculine culture.
Fast forward to present day 2014 and the tattoo has made a welcoming and acceptable entry into wider society. From celebrities to politicians, army officers to yoga practitioners, men and women, young and old, shoulders, necks, feet and arms – today the tattoo is just as part of everyday life as getting a piercing. So much so that it now has its very own show in the form of the annual Tattoo Expos held in South Africa which attracts thousands of punters each year.
In the east a semi-permanent dye made from the henna plant is used in the art of temporary tattooing and is known as mehndi or henna designs. Just like tattoos, henna designs have experienced a recent rebirth. Traditionally used to decorate the hands and feet of brides on their wedding day, henna designs have enjoyed a wider, non-eastern revival thanks to the likes of Madonna and other celebrities embracing the art and henna inspired homeware and clothing is also emerging.
People often ask me why I chose tattoo art as the key stumilus for my designs. For me, I simply love the depth and range of designs available with both henna and tattoo inspired art. There are endless possibilities and the imagination can really run wild in creating eye-wateringly intricate designs.
When I got my first tattoo, I simply wanted to mark myself out, put something on myself that made me unique and different and something that I would always remember. And I guess that is what I want my products to be too – unique, special and something to treasure and always remember.